Ημερομηνία Εκδήλωσης

Δευτέρα, 14 Ιουνίου 2021 11:00

Αίθουσες Εκδήλωσης


Digital Marketing Camp | Δευτέρα 14 Ιουνίου 2021


Το INNOVATHENS, ο Κόμβος Καινοτομίας και Επιχειρηματικότητας της Τεχνόπολης Δήμου Αθηναίων, διοργανώνει online πρόγραμμα Digital Marketing Camp διάρκειας 25 ωρών, με εισηγητή τον Γεράσιμο Τζαμαρέλο, στο πλαίσιο του κύκλου εργαστηρίων Digital Marketing Ιουνίου.

Γνώρισε σε βάθος το Digital Marketing μέσα από το πρόγραμμα διάρκειας 25 ωρών του Innovathens.

Διάρκεια σεμιναρίου & διαδικασία εκπαίδευσης:

-25 ώρες πρακτικής εκπαίδευσης | Εβδομαιδιαίο πρόγραμμα

-Σύγχρονο εκπαιδευτικό περιεχόμενο:

-Ανάπτυξη digital marketing plan

-Βεβαίωση παρακολούθησης

-Social Media Emerging Platforms

-Community Management

-Case Studies

Course Modules:

M 01: Digital Marketing Fundamentals

M 02: Website Planning and Structure

M 03: Facebook Marketing for Business

M 04: Google Adwords and PPC Advertising

M 05: YouTube and Video Marketing

M 06: E-mail Marketing for Business

M 07: LinkedIn and Twitter Marketing

M 08: Google Analytics and Webmaster Tool

M 09: Search Engine Optimization (SEO)


Module 1:

Digital Marketing Fundamentals

Section 01: Marketing v/s Sales

Section 02: Marketing Mix and 4 Ps

Section 03: What is Digital Marketing

Section 04: Inbound vs Outbound Marketing

Section 05: Content Marketing

Section 06: Understanding Traffic

Section 07: Understanding Leads

Section 08: Strategic Flow for Marketing Activities

Module 2: Website Planning and Structure

WWW Domains

Buying a Domain Website

Language & Technology

Core Objective of Website and Flow

One Page Website

Strategic Design of Home Page

Strategic Design of Products & Services Page

Strategic Design of Pricing Page Portfolio, Gallery and Contact Us Page

Call to Action (Real Engagement Happens)

Designing Other Pages

SEO Overview

Google Analytics Tracking Code

Website Auditing

Designing a WordPress Website

Module 3: Level – 1 Facebook Marketing Fundamentals

Profiles and Pages

Business Categories

Creating Facebook Pages

Page Info and Settings

Facebook Page Custom URL

Invite Page Likes

Featured Video Pin Post and Highlights

Insights Reports

Competitor’s Facebook Page Ban

Module 3: Level – 2 Facebook Ad Campaigns

Organic v/s Paid

Defining Ad Objective

Performance Matrix Ad

Components Designing

Creative Image

Facebook Ad Structure

Setting Up a Facebook Ad Account

Create Ad – Targeting Create Ad – Budgeting Create Ad – Creative Content and CTA Boosting Page

Posts Page Promotion

Video Promotion

Module 3: Level – 3 Facebook Advance Strategies

Facebook Business Manager

People, Pages, and Roles

Case Studies Practical Examples

Module 4: Level – 1 Google Adwords

Basics Understanding Adwords

Google Ad Types

Pricing Models

PPC Cost Formula

Ad Page Rank Billing and Payments

Adwords User Interface

Keyword Planning

Keywords Control

Practical Examples

Module 4: Level – 2 Google Adwords Intermediate


Other Measuring Tools

Bidding Strategy on Location

Bidding Strategy on Schedule

Bidding Strategy on Devices

Conversion Tracking

Module 4: Level – 3 Google Adwords Advanced Level

Remarketing Strategies

Remarketing Rules

Remarketing Tracking

Code Linking

Google Analytics

Designing Remarketing

Images Shared Budget

Module 5: Level – 1 YouTube Marketing Fundamentals

Video Flow

Google Pages for YouTube Channel

Verify Channel Webmaster Tool

Module 5: Level – 2 YouTube Marketing Advance

Channel Navigation

Managing Comments

Managing Messages

Real-Time Analytics

Module 5: Level – 3 Video Making for YouTube

How to make videos

Module 6: Level -1 Email Marketing

Content Writing

Email Machine

The Strategy Email Frequency

Why People Don’t Buy the Fuel

Re-Engagement Email Example – Buyer vs. Consumer

Module 6: Level -2 Email Marketing Advance Level

Email Software and Tools

Email Campaigns

Module 7: LinkedIn, Twitter, and Pinterest!

Module 8: Google Analytics and Webmaster Tool

Module 9: Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On-Page SEO

Off-Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using WebMaster Tool

Measuring SEO Effectiveness

Κόστος Προγράμματος: 190€

Για τη συμμετοχή σας στο πρόγραμμα είναι απαραίτητη η εγγραφή!